Instagram does not rank posts by likes alone. It ranks them by how much of your audience signals that the post was worth their time — and likes are only one of those signals. These guides break down what each signal is worth and how to earn it.
Instagram does not rank posts by likes. It ranks them by how much of your audience signals the post was worth their time. Here is what each signal is worth.
Saves and sends are the two engagement signals Instagram weighs most heavily. Both are earned by content structures that are easy to build on purpose.
Three different formulas are all called engagement rate, and they give different answers. Here is which one to use depending on who is asking.
Comments are the only engagement signal that carries information. Here is how to earn valuable ones, and how to reply so the thread works for you twice.
Likes follow reach and reach follows the first hour of engagement. Nine levers that lift both, ranked by how much they actually move the number.
Instagram does not rank posts by likes. It ranks them by how much of your audience signals the post was worth their time. Here is what each signal is worth.
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