Reels are the only surface inside Instagram that reliably shows your work to people who have never heard of you. The catch is that the algorithm decides per video, not per account. Everything here is about earning that decision.
Reels distribution is decided video by video, not account by account. Here is the sequence Instagram runs, and where a video usually gets dropped.
Learn how to plan, produce and publish a repeatable Instagram video series that turns casual viewers into followers and customers.
Learn how to plan, structure, and launch a repeatable Instagram video series that builds recognition and keeps viewers coming back for more.
The biggest drop-off in any Reel happens between 40% and 60%. Here is how to structure a video so the second half survives, and how to read the retention graph.
Reels buy reach, carousels buy saves, single images buy identity. Choosing a format is choosing which of those you need this week.
Fifteen hook formats that hold a viewer past the first second, the four that have stopped working, and a ten-minute method for testing your own.
On-screen text is indexed for search, read by viewers on mute, and decides whether the video is legible. The caption does a different job entirely.
Reels distribution is decided video by video, not account by account. Here is the sequence Instagram runs, and where a video usually gets dropped.
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